Content Doctors Should Blog About

What type of content should doctors include in their blog?

GREAT question!

I often struggle with content myself. What do doctors want to know about?

How can I help them? Am I really listening to their needs?

Answer: I can get better at listening to doctors’ needs and answering them in this blog and so can you with your blog!

Why should I blog as a doctor?

This is an easy answer in my point of view. Doctors are always asking about SEO and some spend lots of dollars to get to the top of search engines.

But search engines are very crafty these days. Good content is the way to get to the top of the search engine pile. Search engines are there to help answer questions from Web surfers. So we need to think more like our patients. What do they want to know from us? What are they interested in finding out about you and your practice?

Let’s take this example:

Are you a specialist in the treatment of Menopause?

Think of the questions your patients ask everyday about Menopause. Write those questions down. I’ll bet you’ll have at least 20 in no time.

Each of those questions become blog topics. - and a few short paragraphs become answers.

For instance: Can Menopause be controlled by Hormone Therapy or BHRT?

Does Menopause cause Osteoporosis?

Will my hot flashes ever go away?

How can I control hot flashes?

Your content will be relevant, your website clicked on and patients will look to you and your practice for answers.

In a few short months or even weeks your website will begin to show up in higher search engine ranking.

Remember SEO is all about good content. Good content induces trust with your patients, and prospective patients. Good blogging helps the right patient find you and your office!!

PS don’t forget to post the blog post to your Facebook page!

Patient Satisfaction is everything!

The Follow-Up Call

How do you follow up with your patients? How do you make sure their level of satisfaction is high and their expectations have been met?
Patient Satisfaction is such an important part of your referral system and practice building. There was an old saying in the restaurant business (formerly I owned two restaurants in NYC) “If a customer had a great meal they tell a few people. If a customer had a bad meal they tell EVERYBODY.” And this, in day and age when patients can do a few clicks on Yelp, is of utmost importance.

Here are some good examples of great patient (read: customer) service:

Peter Koshland, the great compounding pharmacist headquartered in San Francisco, recently wanted to send out an e-newsletter and realized he did not have all of his patients email addresses. He combined two best practices in one and had his staff call a few days after each refill and asked them: 1- how was their medication? and
2 - to confirm their email addresses.  Great job Peter!

My dentist, Fred Pockrass, The Transcendentist™ (you gotta love the name!) calls personally in the evening after every procedure that may involve pain. Wow! He is right there and if pain did exist, I know he would go the next step to prescribe and see me right away the next day to resolve the problem.

Do you know how many times I recommend these great services?

Another doctor I met with the other day follows up with patients and if they are not happy somehow, eagerly refunds their dollars. Mind you, she does not do this often, but she finds everyone, including her, is happier. Who wants to walk around with unhappy patients in their life?  Aside from bad word of mouth, the cosmic review board will get you in the end! And don’t just offer to refund, get to the root of the problem, make sure you show your genuine concern (You just may be able to keep that fee after all).

Are your patients on a new protocol? Are they feeling the new energy from the supplements you prescribed? Was their acupuncture helpful?  Are the symptoms subsiding?
Nothing beats a personal call, if not from you directly, then from your office assistant.
Patient Satisfaction is everything!

The Calendar

That sneaky calendar. It’s New Year’s week and everyone seems to be scrambling to get their cleanses announced and subscribed to.

Guess What? You need 90 days. Come up with an idea and execute it in 90 days.
You can do it in less time, but it will not be as effective for your patients.
Our Success Bootcamp RX seminar on March 30th in San Francisco had to be planned and written by December. Graphics need to be created, announcements made, calendars marked. Your patients are no less busy than you are.

So think about what program you want to offer in April. Begin to announce the program to your patients with a ‘coming soon’ announcement. You have a few weeks to work on all the text for your newsletter and emails. But get that announcement out to your patients! This week, next week - but soon, very soon.

Go to the Cool Tools page and download the ‘SBRX Marketing Calendar’.
Begin to fill in the blanks for the year.  It might even be easier to work backwards.
If you missed my Facebook post about Health Savings Plans, don’t forget to announce those in early November.  Your patients get busy around the holidays and forget they have health money to spend! Remind them early.

Next year’s January cleanse needs to be announced in November before Thanksgiving with constant reminders.
Weight Loss: make sure everyone knows about your weight loss plans and when they begin throughout the year.

Map the year, stick to the plan. This is your prescription for a thriving medical practice!

Begin It NOW

Begin it NOW is our manifesto for the New Year and our new business, Success Bootcamp Rx.  Dr Carrie Louise Daenell (or CLD as I like to refer to her) and I (aka Kew) are so excited about the opportunities to interact with all types of healthcare practitioners to help make their practices ROCK. I say help, because the first step is sometimes the hardest; the decision to just START and not be concerned about the outcome, success or not. “Only Successful People Fail!” (Sorry, don’t know who to quote on that one--I have been saying it for years--but it’s one of my favorites).

If you never try, you, of course, cannot fail. So what will it take to make your practice succeed this year? Hire a business coach, open a new office, leave that practice that just doesn’t pay and sucks the life out of you? Find new patients?

Learn a new protocol? Develop your own protocol? Finish your website? Find time for Social Media?

 Stay tuned for some meaty ideas here and JOIN US:  Begin it NOW!