The Calendar

That sneaky calendar. It’s New Year’s week and everyone seems to be scrambling to get their cleanses announced and subscribed to.

Guess What? You need 90 days. Come up with an idea and execute it in 90 days.
You can do it in less time, but it will not be as effective for your patients.
Our Success Bootcamp RX seminar on March 30th in San Francisco had to be planned and written by December. Graphics need to be created, announcements made, calendars marked. Your patients are no less busy than you are.

So think about what program you want to offer in April. Begin to announce the program to your patients with a ‘coming soon’ announcement. You have a few weeks to work on all the text for your newsletter and emails. But get that announcement out to your patients! This week, next week - but soon, very soon.

Go to the Cool Tools page and download the ‘SBRX Marketing Calendar’.
Begin to fill in the blanks for the year.  It might even be easier to work backwards.
If you missed my Facebook post about Health Savings Plans, don’t forget to announce those in early November.  Your patients get busy around the holidays and forget they have health money to spend! Remind them early.

Next year’s January cleanse needs to be announced in November before Thanksgiving with constant reminders.
Weight Loss: make sure everyone knows about your weight loss plans and when they begin throughout the year.

Map the year, stick to the plan. This is your prescription for a thriving medical practice!